My work as a Graphic Designer
The definition of Graphic Design is ‘the art or skill of combining text and pictures to communicate messages.’ I want to add that a well-thought-out design can shape perceptions, increase market share, and elevate the brand.
Fleming Re is a start-up insurance business which launched in 2018. I elevated its logo and helped position its brand identity among its competitors as a professional market leader and an industry innovator.
Client
Fleming Re
Sector
Insurance
Year
01/01/2020 - 01/10/2023
Services
Graphic Design
Situation
Fleming Re needed an advert to position the brand and services offered in a well-known reinsurance magazine to build awareness in the industry.
Concept
Fleming Re's unique product needed to be told in its brand story - emphasizing the specialized skills and experience required to provide its clients with next-generation solutions. The concept was to use extreme spots as the analogy that incredible things happen when experts in the field have extensive knowledge and dedication to planning and coordinating their skills.
Situation
Fleming Re recently refreshed its brand identity. I am working as a Designer to create pamphlets for their prospects - the client provided the copy, and I followed their brand guidelines and other one-pager examples to create the layout.
“It is always a pleasure working with Rachelle; she communicates well and delivers results. She gets work done when it is needed the most.”
— Eric Haller, CEO of Fleming Insurance Holdings